Top 5 Social Listening Tools for International Social Media Marketing

As our world becomes increasingly interconnected, it is essential for companies to stay informed about what people are saying online – whether in another language or on multiple platforms. Social listening tools enable smart marketers to do just that: pick up conversations from around the globe. But which ones should you use? And do you really want to spend your budget on international social media marketing? We’ve selected five here worth checking out if you’re serious about supercharging your brand’s international social media marketing.

1. Brandwatch

Brandwatch is the best in the business when it comes to social listening tools. It’s as if you have an entire squad of data scientists available at any time to analyze metrics and provide useful information.

Key features:

• AI-powered analytics
• Coverage of over 100 million data sources
• Support for 44 languages

Pros	Cons	Pricing
Comprehensive data coverage	Steep learning curve	Enterprise: Custom pricing
Powerful analytics	Pricey for smaller businesses	Pro: Starting at $1,000/month
Excellent visualization tools	Can be overwhelming for beginners	Starter: From $300/month
Multi-language support
AI-driven insights

Brandwatch is an excellent choice for in-depth analysis. It has a strong ability to detect subtle cultural references which other platforms might miss.

2. Sprout Social

Sprout Social is awesome, one of the best Social listening tools. It’s easy to use, looks great and has some seriously useful analytics for engagement too!

• Real-time brand monitoring
• Competitive analysis
• Integrated publishing tools

Pros	Cons	Pricing
Intuitive user interface	Limited historical data	Standard: $89/user/month
Strong engagement features	Can get pricey with multiple users	Professional: $149/user/month
Solid reporting capabilities	Less robust for large enterprises	Advanced: $249/user/month
Good for small-medium businesses		Enterprise: Custom pricing

What sets Sprout Social apart is its unified Smart Inbox. It’s a godsend for teams juggling multiple international accounts.

Feature	Description	Rating (out of 5)
Ease of use	Intuitive interface, quick to learn	⭐⭐⭐⭐⭐
Reporting	Customizable, visually appealing reports	⭐⭐⭐⭐
Integration	Plays well with other marketing tools	⭐⭐⭐⭐

3. Hootsuite Insights

Hootsuite has been around for a long time, and you can tell. Its Insights tool is great if you want to grow your business overseas – whatever its size.

Key strengths:

• Multi-language sentiment analysis
• Custom report builder
• Historical data access

Pros	Cons	Pricing
Wide platform coverage	Can be complex for newbies	Professional: $599/month
Strong team collaboration	Reporting could be more flexible	Team: $1,899/month
Great for multi-account management	Pricier than some alternatives	Business: $7,200/month
Robust analytics		Enterprise: Custom pricing

Hootsuite Insights is particularly good at keeping track of how well your campaign is doing in various parts of the world.

Top Tip: Make the most of Hootsuite’s collaboration tools for teams – they help you work with people all over the globe, no matter what time it is!

4. Talkwalker

As among the best Social listening tools, Talkwalker might not be as famous as its competitors, but it is unrivaled in terms of analyzing images and videos – making it a dark horse contender.

• AI-powered visual listening
• Covers blogs, forums, and news sites
• Robust Boolean search for the best international social media marketing

Pros	Cons	Pricing
Exceptional visual listening	Feature overload can be daunting	Basic: $9,600/year
Wide range of data sources	Higher price point	Corporate: $22,800/year
Powerful AI-driven insights	Steep learning curve	Enterprise: Custom pricing
Great for large-scale monitoring

If your brand is big on visual content (and who isn’t these days?), Talkwalker should be on your shortlist.

Use Case	Benefit
Crisis management	Real-time alerts for potential PR issues
Trend spotting	Identify emerging topics in different markets
Influencer discovery	Find region-specific influencers for partnerships

5. Mention

Mention is perfect for smaller teams or businesses just dipping their toes into international waters; think of it as the scrappy underdog that punches above its weight.

What you’ll love:

• User-friendly interface
• Competitive benchmarking
• Unlimited historical data

Pros	Cons	Pricing
Affordable for small businesses	Limited advanced features	Solo: $29/month
Easy to use	Less comprehensive than others	Pro: $99/month
Good for basic monitoring	Fewer data sources	ProPlus: $199/month
Offers unlimited historical data		Company: Custom pricing

Mention’s strength lies in its simplicity and affordability. It’s a great starting point for businesses new to social listening.

Aspect	Rating (out of 10)	Notes
Ease of setup	9	Almost plug-and-play
Data accuracy	7	Good, but not as comprehensive as pricier options
Value for money	8	Excellent for small to medium businesses

Now, you might be wondering which one to choose. Well, it depends on your needs and budget.

If you’re a big company that deals with lots of complex data, go for Brandwatch or Talkwalker. If you’re a small startup trying to break into new markets – Mention or Sprout Social could be more up your street.

But remember, fancy tools alone won’t solve all your problems. It’s about using them in smart ways: listening to what people say; speaking back in a way they believe you; changing how you talk when needed because culture is different everywhere!

Hot tip: Whichever toolyou pick, try doing a test project first – just use it in one or two important countries instead of going global straight away. This will help you figure out any problems before they happen everywhere!

FAQs

How often should I check my social listening tools?

Aim for daily. Set up alerts for urgent stuff and schedule regular deep dives.

Do I need different tools for different languages?

Not necessarily. Most top tools support multiple languages, but double-check coverage for your target markets.

How long before I see meaningful results?

It varies, but gather at least a month’s worth of data before drawing big conclusions for the best international social media marketing.

Time to Turn Up the Volume with these Social Listening Tools

Ready to take your international social media marketing game to the next level? Don’t just shout into the void – start listening. Pick a tool that fits your needs, dive into the data, and let your audience guide your strategy. Your global customers are talking. Are you tuned in?